Phone: 0334-9277881
Cultural Tourism in Pakistan





































Government of Pakistan
Ministry of Tourism
Economic
Analysis
Wing
Green Trust Tower, Jinnah Avenue,
Islamabad.
Cultural Tourism in Pakistan - 2004










































Government
of
Pakistan
Ministry of Tourism
Economic Analysis Wing
Green Trust Tower, Jinnah Avenue, Islamabad.









List of Contents
Contents Page
Preface
IV
Executive
Summary
1
Statistical
Highlights
2
Statistical Highlights of Tourism Industry in Pakistan.
3
Popularity of Historical places, Archaeological Sites and
Museums in 2004 VS 2003.
6
Methodology
7
Definitions
7
Culture
7
Cultural Tourism
7
Historical Places
7
Museums
7
Archaeological Sites
7
Sources of Data
8
Introduction
10
1 Overall
View
12
1.1
Overall Visitors to Cultural Places during 2004
12
1.2
Long Term Trends of Visitors to Cultural Places.
12
1.3
Relative Share of Visitors to Cultural Places
15
1.4
Seasonality
16
1.5
City-wise
Visitors
17
2. Segment
Analysis
19
2.1
Historical
Places
19
2.2
Historical Places and Visitors
19
2.3
Visitor Analysis to Historical Places
21
2.4
Visitor Analysis to Museums
23
2.5
Analysis of Visitors to Archaeological Sites
28
Conclusion
32
LIST OF TABLES
Table ­ 1 Visitors to places of cultural importance 2003 Vs 2004.
12
Table ­ 2 Visitors to Places of Cultural Importance 1995 Vs 2004
13
Table ­ 3 Relative Shares of Visitors to cultural places 2003 Vs
2004.
15
Table ­ 4 Indices of Seasonal Variation in Visitors to places of
cultural importance 2003 Vs 2004.
16
(i)
Contents
Page
Table ­ 5
City-wise Visitors to places of cultural importance
2003 Vs 2004.
17
Table ­ 6
Overall Visitors to Historical Places 2003 Vs 2004.
19
Table ­ 7
Visitors to Historical Places 2003 Vs 2004.
21
Table ­ 8
Visitors to Museums 2003 Vs 2004.
25
Table ­ 9
Place-wise Visitors to Museums 2003 Vs 2004.
25
Table ­ 10
Visitors to Archaeological Sites 2003 Vs 2004.
28
Table ­ 11
Place-wise Visitors to Archaeological Sites 2003 Vs
2004.
30
STATISTICAL APPENDICES
34
Table ­ 1
Visitors to Places of Cultural Importance 1995 to 2004
36
Table ­ 2
Respective Share of Visitors to Cultural Places 1995
to 2004.
36
Table ­ 3
Indices of Seasonal Variation of Visitors to places of
Cultural Importance 1995 to 2004
37
Table ­ 4
City-wise Visitors to Places of Cultural Importance
2003 Vs 2004.
39
Table ­ 5
Visitors to Historical Places 1995 to 2004.
41
Table ­ 6
Place-wise Visitors to Historical Places 1995 to 2004.
42
Table ­ 7
Visitors to Museums 1995 to 2004.
43
Table ­ 8
Place-wise Visitors to Museums 2000 to 2004.
44
Table ­ 9
Visitors to Archaeological Sites 1995 to 2004.
45
Table ­ 10
Place-wise Visitors to Archaeological Sites 1995 to
2004.
45
Table ­ 11
Month-wise Visitors to Cultural Places 2002 to 2004.
47
Table ­ 12
Month-wise Visitors to Historical Places 2003 to 2004.
48
Table ­ 13
Month-wise Visitors to Archaeological Sites 2003 to
2004.
49
Table ­ 14
Month-wise Visitors to Museums 2003 to 2004
50
Table ­ 15
Seasonality of Visitors to Cultural Places 2000 to
2004.
54

(ii)
Contents
Page
Table ­ 16
Seasonality Trends from 2000 to 2004 of Visitors to
Places of Cultural Importance
56
Table ­ 17
Museums in Pakistan
57
Table ­ 18
Back ground of Historical Places,
Archaeological Sites and Museums
58
Table ­ 19
Festivals of Pakistan
64
Suggestions and/or clarifications
66
































(iii)




P R E F A C E

Economic Analysis Wing, Ministry of
Tourism in co-operation with Department
of Archaeology, Lok Virsa, Pakistan
Science Foundation, Government of
Pakistan, Governments of Sindh,
N.W.F.P. and Northern Areas
Administration, produces an annual
Report on Cultural Tourism in Pakistan.
The Report covers data on local and
foreign visitors to leading historical places,
archaeological sites and museums in the
country, where entry fee is charged.
The Report contains information on
number of visitors to cultural sites,
historical places, museums and
archaeological sites such as Lahore Fort,
Shalimar Garden, Jahangir's Tomb, Hiran
Minar, Moenjodaro, Banbhore, Umerkot
and Takht-i-Bahi.
The Report will be of interest
to all those engaged in the
promotion and development of
cultural, historical and museum
oriented tourism in Pakistan. It is
also useful to the planners and
students of culture, history,
sociology and anthropology of the
Region.
Questions or suggestions for
improving the report are welcome
and may be addressed to the
Economic Analyst, Ministry of
Tourism, 9
th
Floor, Green Trust
Tower, Jinnah Avenue, Blue area,
Islamabad either through mail, or
e-mail e.a.w.@ tourism.gov.pk.
Fax No. (051) 9201696


August 2005:
Salim Gul Shaikh
Secretary
Ministry of Tourism


( iv )
56.
Reference para 42-55/N.
57.
A draft Report viz; "Cultural Tourism in Pakistan 2004" has
prepared and placed at DFA.

58.
The report provide on overall view of the domestic and foreign
visitors their monthly break-up of the places of cultural importance in the
country including historical places, archaeological sites and museums in the
country. The information is collected from the Culture and Archaeological
Departments, Lok Virsa, Pakistan Science Foundation, Culture Department
Government of Sindh, Department of Archaeology, Government of N.W.F.P.

59.
The report is on interest to all those engaged in the promotion and
development of cultural, historical and museums oriented tourism in Pakistan.
It is also of use of the planner and students of culture, history, sociology and
anthropology of the region.

60.
The following informations are added in the report.
i)
Background of historical Places, Archaeological Sites and
Museums
ii)
Development Activities of Sarhad Tourism Corporation,
Northern Areas Secretariat, Planning and Development
Department and Culture Department, Government of Punjab.,
61.
Draft of the Report is submitted for approval please.

( Moin-ud-Din )
Research Officer
A.C. (R&S)
(iii)



List of Photographs
Title
Page
Photograph of Jahanghir's Tomb, Lahore and Hiran
Minar Sheikhupura.
Photographs of Archaeological Museums Taxila and
Taxila Museum.
Photograph of Archaeological Museum, Moenjodaro
and Takht-e-Bahi, Mardan.
Photograph of Quaid­i-Azam House Museum
Building.
Photograph of Building of Allama Iqbal Museum,
Lahore.
Photograph of National Museum of Pakistan and
Building of Harappa Museum Sahiwal.
Photograph of Quaid -i-Azam Birth Place Karachi.
Photograph of Archaeological Museum Umerkot and
Archaeological Museum, Banbhore.
Photograph of Allama Iqbal Manzil Sialkot.












(iv)

General View of Shish Mahal


Close-up View of the Mirrors of Shish Mahal.


Arch of the Shish Mahal.


King Prist Site, Moenjodaro period 2500 - 1500 BC


Terracotta Vase with Decorated Patterns Site, Harappa,
Period: 2500-1500 BC


Standing Buddhisatva, Site: Taxila,
Period 2
nd
to 4
th
Century AD.

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