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Pakistan TV Medium Statistics.

This document is researched and prepared by our partners MediaTrek. The document details all the Television Media statistics in Pakistan Including the TV cannels the viewer ship, advertisers and impact on the society.

In this study data is compiled from all types of major TV Channels in Pakistan including Terrestrial Channels Satellite Channels. Click For hoardings available in Karachi city for advertisements

TV CHANNELS

Terrestrial TV Chanel: PTV Home, PTV News, ATV

Satellite TV Channel

News / Info. Channels Entertainment Ch Musical Ch Regional Ch Business Ch
GEO News ARY Digital M TV AVT K CNBC Pakistan
DAWN News GEO TV THE Musik Waseeb Business Plus
EXPRESS News HUM TV AAG TV APNA  
ARY One World TV One PLAY TV KOOK  
INDUS News INDUS Vision KASHISH KTN  
AAJ TV     Sindh TV  
Sports Ch Food Ch Movie Ch Kids Ch Religious Ch
GEO Super MASALA FILMAZIA HBO Cartoon Net QTV
TEN Sports     Nick  

FM Radio
FM 89 FM 91 FM 100 FM 103 FM 106.2 FM 107

TOP 15 Pakistani TV Channels (by consumed time) April 2008

# Channel Time (% Share)
1 AAJ TV 7.69%
2 APNA CHANNEL 6.81%
3 ARY DIGITAL 6.42%
4 ARY ONE WORLD 9.24%
5 BUSINESS PLUS 4.85%
6 DAWN NEWS 3.84%
7 EXPRESS NEWS 3.96%
8 GEO ENTERTAINMENT 6.63%
9 GEO NEWS 11.43%
10 HUM TV 7.44%
11 INDUS VISION 6.85%
12 KTN 9.09%
13 PTV 4.18%
14 TV ONE 6.20%
15 WASEB TV 5.37%

There are more than 35 TV Channel in the country. But only 15 top channels have been shown for the above analysis. The % figures are based on time consumed by the Channels. mediatrack monitors the extra activity (Logo, Promo, Scrolls, Break bumpers etc) along with pure commercial. A very minor extra activity was on Express News and Dawn News. It is observed that Dawn News do not telecast Logo and Scrolls on its Screen.

Channel Share
April  2008

Pakistan TV channels market share

Pakistan TV channels market share

All Stats Graphs are created by MediaTrek

Statistics for advertisers on top Pakistani Channels according to airtime and total advertisement value

Please check the following pages for the research made in April 2008 by Media Trek

Top Brands advertising on PTV (Government of Pakistan TV Channel)
Top Brands advertising on GEO TV (Urdu News Channel)
Top Brands advertising on AAJ TV
Top Brand advertising on ARY One World
Top Brand advertising on DAWN NEWS
Top Brand advertising on Express News
Top Brand advertising on Business Plus
Top Brand advertising on ARY Digital
Top Brand advertising on GEO Entertainment
Top Brand advertising on Hum TV
Top Brand advertising on TVONE TV
Top Brand advertising on Indus Vision
Top Brand advertising on KTN TV
Top Brand advertising on APNA TV
Top Brand advertising on Waseb TV

Media Monitoring Report
Competitive Media Analysis
Share Of Voice Estimates
Share Of Spend
Seasonality Trends
Channel Transmission Report
Channel Clutter Report
Program Clutter Report
Executive Summery Report
Top Players of the Month
Top Channels of the Month
Top Industries of the Month and many more depth analysis
Recording of Commercials, News Clips and Programs

Phone numbers of all TV Channels in Pakistan


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