registering a remarkable increase of 29.4 percent. Likewise, Pakistan earned US
$ 185.6 million during the year 2004 from foreign tourism, compared to US $
135.6 million in year 2003, showing an increase of 36.9 percent. In the year
2004, Pakistan achieved record growth in tourist arrivals from all major tourist
generating markets. Efforts of the Government of Pakistan and Ministry of
Tourism to promote the face of Pakistan as a tourist friendly country, has helped
surpass tourist arrivals target of 6,15,000 for the year 2005 set by the
WTO/UNDP in Tourism Development Master Plan. If, this performance
continues, the tourist arrivals target of 7,20,000 set for the year 2010 by the
international development agencies, is likely to be achieved much before time.
10 years, U.K., U.S.A, Canada, Germany and Afghanistan have been the major
foreign tourist generating countries for Pakistan.
arrivals from all these countries significantly increased in 2004.
China 17,200, Canada 15,000, Japan 13,400, Norway 10,500 and the
Netherlands 9,900 tourists. Informatively, tourists from Afghanistan and India are
categorised as less lucrative and low revenue visitors. A substantial number of
ethnic tourists from U.K, also fall into the low revenue tourists category as generally,
they do not generate business for hotel and hospitality industry.
region, approximately received 8 million tourists (estimated) in 2004 for the first time,
recording an increase of 20 percent over the year 2003. However, Pakistan's share
in the region increased from 7.9 percent in 2003 to 8.5 percent in 2004. In world
tourist arrivals Pakistan's share was 0.09 percent while in the South Asian Region, it
was 8.5 percent in 2004.
travelled by road, 8.5 percent by rail and only 1.8 percent travelled by air. For over
half of the domestic tourists, the main motivations for travel were social calls,
followed by recreation, business and health.
development, and has a promising future and growth potential in the Country.
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