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According to the State Bank of Pakistan
data, average spending per
foreign tourist improved from US$ 270.7 in 2003, to US$ 286.4 in 2004, showing an
increase of 5.8 percent. Similarly, spending per tourist per day also increased by 6.5
percent from 10.8 US$ in 2003 to 11.5 US$ in 2004, on account of the increased
arrivals from high spending markets including Europe, America, Pacific and East
Asia and Middle East.
Export receipts grew by an annual rate of 12.2 percent over the last ten years (1994-
95 to 2003-04) while earnings from tourism increased at an annual rate of 10.8
percent over the same period. The position of tourism in exchange earnings
improved from 10
th
in 2002-03 to 9
th
in 2003-04. International travel receipts as
percentage of earnings from exports was 1.4 in 2003-04 while it was 1.0 percent in
the previous year. Its share in the combined receipts of merchandise and service
items was 0.2 percent which was 0.8 percent in the previous year.
The travel balance during 2003-04 was negative to the extent of Rs.58.5 billion
equivalent to US $ 1.02 billion, which was Rs.21.2 billion or US $ 0.36 billion a year
earlier.
During 2003-04, the G.N.P. of the Country was Rs. 4534 billion equivalent to US $
78.7 billion. During the same period, foreign exchange earnings from tourism as
reported by the State Bank of Pakistan amounted to Rs. 9.8 billion equivalent to US
$ 0.17 billion. Thus, tourism receipts were 0.2 percent of G.N.P in 2003-04, whereas
they were 0.1 percent in 2002-03.
The tourism industry in Pakistan comprises 1151 hotels with 37391 rooms and
188 Air-conditioned restaurants having 20639 seating capacity. The Travel
Agents and Tour Operators in the country are approximately 2000 and Hotels,
tour operators and travel agents directly employ more than 500,000 people.
Other tourism sectors such as airlines, road transport and souvenir shops etc.
also provide employment to a large number of people besides paying taxes,
license & registration fees etc. to the public exchequer.
Tourism plays an important role in the regional development. It is estimated that
more than half of total income earned by the people in the tourism sector was from
relatively backward districts/ areas which merited attraction for tourists. These areas
were mostly, Murree and Galliat, Northern Areas, Swat, Ziarat, Abbottabad, Kaghan,
Naran, Peshawar, Azad Kashmir and other smaller resort areas.



(vii)





Statistical Highlights of National Economy and Tourism Industry in Pakistan - 2004


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