increase of 5.8 percent. Similarly, spending per tourist per day also increased by 6.5
percent from 10.8 US$ in 2003 to 11.5 US$ in 2004, on account of the increased
arrivals from high spending markets including Europe, America, Pacific and East
Asia and Middle East.
percent over the same period. The position of tourism in exchange earnings
improved from 10
the previous year. Its share in the combined receipts of merchandise and service
items was 0.2 percent which was 0.8 percent in the previous year.
reported by the State Bank of Pakistan amounted to Rs. 9.8 billion equivalent to US
$ 0.17 billion. Thus, tourism receipts were 0.2 percent of G.N.P in 2003-04, whereas
they were 0.1 percent in 2002-03.
Agents and Tour Operators in the country are approximately 2000 and Hotels,
tour operators and travel agents directly employ more than 500,000 people.
Other tourism sectors such as airlines, road transport and souvenir shops etc.
also provide employment to a large number of people besides paying taxes,
license & registration fees etc. to the public exchequer.
more than half of total income earned by the people in the tourism sector was from
relatively backward districts/ areas which merited attraction for tourists. These areas
were mostly, Murree and Galliat, Northern Areas, Swat, Ziarat, Abbottabad, Kaghan,
Naran, Peshawar, Azad Kashmir and other smaller resort areas.
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