I have always believed that there is
exponential growth in Pakistan. In
relative terms therefore, it is a matter of
some degree of satisfaction that for the
first time, tourist arrivals in Pakistan has
reached 0.648 million compared to 0.501
million recorded in 2003, showing an
increase of 29.4 percent over the previous
year. Like-wise Pakistan earned US$
185.6 million in 2004, from foreign
tourism, which is 36.9 percent more than
the earning of US$ 135.6 million in the
year 2003.
the government to promote the touristic
face of Pakistan, and also the umbrella
marketing measures taken by the
Ministry of Tourism in cooperation with
PTDC and private travel trade. It is also
a strong re-affirmation of the rich
potential of tourism in the country.
professionals, academicians, national
and international organizations and
all those concerned with tourism
planning and promotion, both within
and outside the country.
industry.
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