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P r e f a c e

Economic Analysis Wing, Ministry of
Tourism regularly produces an Annual Report
viz; "Tourism in Pakistan". The current issue of
the Report relates to the year 2004, which covers
statistics for the last 10 years on foreign and
domestic tourism, foreign tourism receipts and
Pakistan's tourism share in the global and South
Asian Region. The report encompasses
information on structural and behavioural
characteristics of Foreign Tourism such as
nationality, market, seasonality, mode of travel,
motivation, average length of stay, age, gender,
occupation and places visited. Besides, the
Report also provides information on the
economic significance of tourism i.e. average
spending levels, foreign exchange earnings,
relationship with exports and balance of
payments and the contribution of tourism to
G.N.P. of the Country, and other tourism related

Foreign Tourism in Pakistan, improved in
2004 substantially, after set back faced in the
years 2001 and 2002 due to the 9/11 incident,
and negative travel advisories issued by a
number of tourist generating countries. Pakistan
received a record number of foreign tourists i.e.
648 thousand in 2004, as compared to 501
thousand in 2003, reflecting a strong growth of
29.4 percent over the earlier year. The factors
attributed to the all time high growth in foreign
tourist arrivals in 2004, include a significant
increase from all tourism generating markets i.e.
Europe, America, Pacific & East Asia, South
Asia and Middle East, and Umbrella marketing
measures taken by the Ministry of Tourism in
co-operation with PTDC and Private Travel
Trade, improved socio-political relations with
neighbouring countries, and efforts made by the
Government of Pakistan.
Similarly, Tourism Receipts also
registered a significant growth in 2004. Based
on the Report of the State Bank of Pakistan, the
Country earned US$ 185.6 million in 2004 as
compared to US$ 136 million in the year 2003,
recording a strong growth of 36.9 percent over
the previous year.

I hope that the information contained in
the Report, will be useful for the policy makers,
tourism marketing planners and tourism
infrastructure and super-structure developers,
researchers, students, as well as national and
international agencies involved in tourism.

I would like to specially thank the
Federal Investigation Agency (FIA), Ministry
of Interior and the State Bank of Pakistan, for
their cooperation in timely supplying the
required data, without which, it would not have
been possible to complete this Report in time.

This Ministry welcomes any
suggestions and comments for the improvement
of the Report structure in the future, or in any
matters and measures relating to tourism in the

March, 2005
Ministry of Tourism
( v )


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