Pakistan Tourism report by Government of Pakistan Page 14

world-wide in 2004, as compared to 691 million in the year 2003, indicating
an increase of 10 percent over the previous year. Compared to it, tourist
arrivals in Pakistan in 2004 registered a significant increase of 29.4 percent
over 2003. Pakistan's share in world tourist arrivals improved from 0.07
percent in 2003 to 0.09 percent in 2004 but remained less than one percent.

Pakistan's Share in South Asian Region Arrivals

(Estimated) tourists in 2004 for the first time, recording a substantial
increase of 20 percent over 2003. Pakistan's share in the tourist arrivals in
the Region increased from 7.9 percent in 2003 to 8.5percent in 2004.

which generated 280.9 thousand tourists (43.4 percent), sharing more than
one third of the total tourist arrivals. A sizable percentage of these tourists
nevertheless, were ethnic Pakistanis visiting Pakistan on foreign passports
for V.F.R. purpose. It was followed by the South Asian market, which
generated almost one fourth (160.3 thousand) of the total tourists in 2004,
showing an increase of 9.3 percent over the previous year. The American
market generated 103.1 thousand or 15.9 percent of tourists; Pacific & East
Asia 59.5 thousand or 9.2 percent; Middle East Region 28.4 thousand or 4.4
percent and Africa 12.5 thousand or 1.9 percent of the total tourist arrivals.
The share of Europe in Pakistan tourism industry went up from 38.5 percent
to 43.4 percent, Pacific & East Asia from 8.7 percent to 9.2 percent and
Middle East from 3.9 percent to 4.4 percent in the year 2004. The American
market lost its share from 17.2 percent to 15.9 percent, South Asian market
from 29.3 percent to 24.7 percent and African market also lost its share from