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Motivational Analysis

Using western definition, Pakistan is not a leisure tourist destination.
More than three quarters of tourists visit Pakistan for family visits and
business. Motivational analysis of foreign tourists to Pakistan of Indian and
non-Indian origin during 2004, is given in the Table No. 8.


Table No. 8
Motivational
Analysis
of Indian, Non-Indian
and Overall Foreign Tourists
(Percentage)
Sl.
No.
Purpose of Visit
Indian
Non-Indian
Overall
1. Holiday/Recreation
3.1
16.6
14.7
2. Business
2.6
24.4
21.4
3. Family
Visit
91.8
50.2
56.0
4. Meetings/Conventions
0.1
3.1
2.7
5. Archaeology/Historical
Sites
--
0.5
0.4
6. Sports
--
0.3
0.2
7. Diplomatic
0.1
0.4
0.4
8. Study
--
1.0
0.9
9. Health
0.1
0.4
0.3
10. Religion
0.9
1.2
1.1
11. Others
1.3
1.9
1.9
Total:
100
100
100
Source:
Base on co-efficient worked out in Foreign Tourism Survey - 2000

Analysis of the above table shows that more than half of foreign
tourist arrivals in Pakistan were for family visit (56.0 percent), followed by
business (21.4 percent), holiday/recreation (14.7 percent) and meetings/
conventions (2.7 percent). These four motivations combined together,
account for about 95 percent of the total arrivals. Very few tourists came to
Pakistan for other motivations, i.e. religion, archaeological/historical sites,
sports, study and health.

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