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The Northern Areas of Pakistan are unsurpassed in natural beauty. It
is the confluence of the world's three mighty mountain ranges The
Himalayas, the Karakoram and the Hindukush. Some of the world's highest
peaks are found here, including the second highest K-2 (Mount Godwin
Austin). These attract large number of mountaineers from all over the world. In
between these peaks, there are heavenly valleys, largest glaciers outside the
polar areas and bubbling springs and blue lakes and rivers. The area is ideal
for mountaineering, trekking and just nature walking; an ideal place to be seen
when you want to discover peace of mind.

In order to cater for the requirements of tourism planners, financial
experts, hospitality trade and industry, researchers and for all those interested
in tourism, an annual report on "Tourism in Pakistan" is brought out every
year. The Report for 2004 covers the following main topics:-

i. Volume
Structural Characteristics & Features of Foreign
I : Volume and Receipt Trends

Volume 2004

The year 2004 has taken a quantum leap in relation to tourist arrivals
in Pakistan by hosting 6,48,000 tourists, compared to 5,00,900 tourists in the
year 2003 registering a remarkable increase of 29.4 percent. In 2004,
Pakistan achieved a record growth in tourist arrivals from all major tourist
generating markets. Efforts of the Government of Pakistan and the Ministry
of Tourism to promote Pakistan as a tourist friendly country, has helped
surpass tourist arrivals target of 6,15,000 for the year 2005 set by the World
Tourism Organization (WTO) and United Nations Development Programme
(UNDP) for the Tourism Development Master Plan. If this performance
continues, the tourist arrivals target of 7,20,000 set for the year 2010 is
likely to be achieved much before time.

The main improvement in foreign tourist arrivals in 2004 were:-
The main tourist market for Pakistan in the year 2004 was
Europe, which generated 2,81,000 tourists, over 88,000 more,
registering 45.7 percent increase over 2003.


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