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Pakistan TV Medium Statistics.

This document is researched and prepared by our partners MediaTrek. The document details all the Television Media statistics in Pakistan Including the TV cannels the viewership, advertisers and impact on the society.

In this study data is compiled from all types of major TV Channels in Pakistan including Terrestrial Channels Satellite Channels

TV CHANNELS

Terrestrial TV Ch: PTV Home, PTV News, ATV

Satellite TV Channel

News / Info. Channels	Entertainment Ch	Musical Ch	Regional Ch	Business Ch
GEO News	ARY Digital	M TV	AVT K	CNBC Pakistan
DAWN News	GEO TV	THE Musik	Waseeb	Business Plus
EXPRESS News	HUM TV	AAG TV	APNA
ARY One World	TV One	PLAY TV	KOOK
INDUS News	INDUS Vision	KASHISH	KTN
AAJ TV			Sindh TV
Sports Ch	Food Ch	Movie Ch	Kids Ch	Religious Ch
GEO Super	MASALA	FILMAZIA	HBO Cartoon Net	QTV
TEN Sports			Nick

FM Radio FM 89 FM 91 FM 100 FM 103 FM 106.2 FM 107

TOP 15 Pakistani TV Channels (by consumed time) April 2008

#	Channel	Time (% Share)
1	AAJ TV	7.69%
2	APNA CHANNEL	6.81%
3	ARY DIGITAL	6.42%
4	ARY ONE WORLD	9.24%
5	BUSINESS PLUS	4.85%
6	DAWN NEWS	3.84%
7	EXPRESS NEWS	3.96%
8	GEO ENTERTAINMENT	6.63%
9	GEO NEWS	11.43%
10	HUM TV	7.44%
11	INDUS VISION	6.85%
12	KTN	9.09%
13	PTV	4.18%
14	TV ONE	6.20%
15	WASEB TV	5.37%

There are more than 35 TV Channel in the country. But only 15 top channels have been shown for the above analysis. The % figures are based on time consumed by the Channels. mediatrack monitors the extra activity (Logo, Promo, Scrolls, Break bumpers etc) along with pure commercial. A very minor extra activity was on Express News and Dawn News. It is observed that Dawn News do not telecast Logo and Scrolls on its Screen.

Channel Share
April 2008

Pakistan TV channels market share

All Stats Graphs are created by MediaTrek

Statistics for advertisers on top Pakistani Channels according to airtime and total advertisement value

Please check the following pages for the research made in April 2008 by Media Trek

Media Monitoring Report
Competitive Media Analysis
Share Of Voice Estimates
Share Of Spend
Seasonality Trends
Channel Transmission Report
Channel Clutter Report
Program Clutter Report
Executive Summery Report
Top Players of the Month
Top Channels of the Month
Top Industries of the Month and many more depth analysis
Recording of Commercials, News Clips and Programs

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